News from ISSBA
Friday, 09 November 2018 10:48

Anglia Business Exhibition Update - November 2018

This month Sonia Shelcott shares her tips for using video content to get the best from your ABE investment.

Stand and Sponsorship Now on Sale for 2019

from just £195 + VAT

ABEThe Anglia Business Exhibition is still the longest-running business-to-business exhibition in East Anglia and stands are now on sale for 2019!

Organised by ISSBA we are delighted to be returning to Trinity Park next year on Wednesday 15th May.

With a huge footfall and a prestigious position as the 'event to attend' for all businesses across the East of England, sponsors and exhibitors of the Anglia Business Exhibition benefit from the event's strong reputation gained over 23 years of bringing businesses together.

So you have booked or about to book your stand – Here are some exhibitor tips for November on how to get the best from your investment by using video content. 

You’ve decided to take the plunge and promote your business at our show; you’ve booked your stand and ordered your exhibitor badges, but what next? 

Exhibitions are an effective way of getting your product or business out into the world and meeting prospective clients face to face. However it’s important to be clever about how you market yourself when you get there. It isn’t easy to make a trade stand look exciting or different, often they aren’t the most inspiring spaces. How are you going to catch the eye of the busy passer-by?

Bringing your business or product to life through video is a fantastic way of attracting attention at exhibitions. Videos are versatile, memorable and interactive conversation starters, and they are also extremely adaptable – what more do you need?

You can use a promotional video at an exhibition in different ways:

Played on a large screen or video wall

The initial cost of the equipment is slightly higher but by playing a video on a large screen you can attract attention without having to awkwardly stalk the aisles trying to get people to catch your eye!

Videos catch the attention of passers-by and provide an opportunity for discussion they are also a great way for people to engage with your stand in their own time and space.

Research suggests that exhibition videos increase the viewer’s perception of product quality. A great video will make people want to stop and talk to you and remember to capture their details! 

iPads, tablets and smart phones

The beauty of video is that it brings your product to life in a way that static images in a brochure or on a leaflet never could. If you don’t have the budget or space for a large screen on your stand then tablets are an excellent way of introducing your business to show visitors.

A video will showcase your products in real life situations or allow you to take a visitor on a virtual tour – whilst you are still standing in the exhibition hall.

Video brochures

How many times have you returned from an exhibition with a huge bag of brochures, never to be read again?

A video brochure leaves a lasting impression of your business and can be utilised in several ways:

  • Hand out complimentary USB sticks at the show with your exhibition video ready to play –a lasting reminder that is also very useful to your prospective client.
  • Email your exhibition video link to your leads after the show as part of your sales follow up – a great way of keeping in touch and engaging with visitors even after the exhibition has ended.
  • Stream your exhibition video via your website or You Tube channel to engage with the show organisers AND visitors via social media before, during and after the exhibition.

So, if you want to really stand out and make an impact at your next exhibition, a promotional video is the ideal way to tell visitors your story. A well-produced video will attract prospects to your stand, give you an easy opener to spark up a conversation, enable you to showcase your product in an effective way and provide a great opportunity to follow up on all of your leads – what more could you possibly need?

Book your stand now Or Download the 2019 Brochure for full sponsorship pack details. 

The ABE team will be actively promoting sponsors and exhibitors through our social media channels, which is a great way to amplify your reach and grow your social media following.

For further information about stand bookings contact one of the team at Boleyn Events on 01473 712330 or for sponsorship contact Sonia Shelcott, Millriver Publicity on 01473 410278 or 07775 613079 who will be delighted to talk with you.