News from ISSBA
Tuesday, 12 February 2019 14:27

Member of the Month - February 2019

Did you ever wonder where our Mother’s Day traditions come from? If so, our February Member of the Month, Emma’s Florist, reveals all.


Emmas Florist 3As early as the ancient Greeks and Romans, people celebrated mothers and motherhood with festivals in honour of the mother goddesses, Rhea and Cybele. However, the roots of our modern Mother’s Day are more likely to be the early Christian festival, Mothering Sunday, which fell on the fourth Sunday in Lent. It was a time when people would return to the main church near their home (their mother church) for a special service.

During the industrial revolution, these traditions became less popular in Europe although Mother’s Day had become popular in the USA since Julia Ward Howe called on the country’s leaders in 1870 to make it an official day to honour mothers to help create a mood of peace in the country after many losses of life in the Civil War. The United States government finally officially marked the day for mothers in 1908.

During World War II, US soldiers brought the tradition back to the UK and it was merged with the Mothering Sunday traditions still celebrated by the Church of England on the fourth Sunday of Lent. The tradition was revived and by the 1950s it had become popular again throughout the UK, particularly with merchants who recognised the Emmas Florist 1commercial opportunity!


Whatever you might have planned for Mother’s Day, picking up flowers is probably lingering on the agenda. Emma Felgate from Emma’s Florist has all the secret answers on how to make your Mother’s Day bloom.


Florists are there to help you communicate an important message and it is their knowledge and experience in doing this that makes them artists. For this reason, you need to pick a florist that you trust, ensuring that every creative choice isin tune with your ideas, budgets and requirements. From intricate paper wrapping to unique fresh cut bouquets, Emma advises all her customers to consider the minor details. We have a lovely selection of butterflies and little ladybugs for example to really give your gift the personal touch.

Why not step outside the dictates of tradition and go for something different? We have lots to choose from, from tea cups to watering cans with plants, there is enough Mumsie bits for you to choose from. 


Emmas Florist 2Mother’s Day is inevitably going to be an extremely busy time for florists, so Emma recommends ordering your flowers a week and a half before the big day to avoid disappointment. Emma’s Florist Emmas Florist St Peters Streetdelivers on the day at any address, so no excuses! 

However you decide to honour your mother (or anyone else that has been a valuable and supportive part of your life), let us help with the perfect floral display. For further information, visit our website or call us on 01473 272747.