News from ISSBA
Tuesday, 12 March 2019 14:11

ABE19 Exhibitor Briefing Event - Should I Be There?

Roger Barcham, BMS Imaging explains what the Anglia Business Exhibitor Briefing event on 24th April is all about and why exhibitors won’t want to miss it.

RB PhotoFor many years now, ISSBA has run the Anglia Business Exhibition briefing event. This is to ensure every effort is made to assist our exhibitors and sponsors to achieve the best results possible. Some of you will have seen this before, but it seems we always find some new information to impart. It is also an opportunity to view the venue and check out the free car parking system.

The methods and means of promoting the exhibition will be discussed. At this stage, it is now a partnership between the ABE PR agency and exhibitors. Whilst all the stands are sold out in record time this year, proving that face-to-face marketing still has a huge role to play in business, we now need to ensure that visitor numbers are high for everyone to succeed. Sonia Shelcott of Millriver Publicity will reveal methods that can be used easily to promote your presence on the day. If every stand holder could achieve 10 visitors, there would be over 900 attendees alone. 

Samples of the stand shell scheme will be available; this will allow exhibitors to become familiar with the structure to enable correct decisions can be made for graphic display. It will also allow those with freestanding displays, Pop Up stands for example, to envisage how it will fit. It is a requirement that any electrical equipment meets safety standards, so for instance, information can be given on assistance for PAT Testing. The event organisors will also explain unloading times and plans.

Various graphic display systems will be on display for those who may be exhibiting for the first time. To assist in your success on the day, there will be a run through of hints and tips on some of the bestABE methods of presenting a company at an exhibition, along with display options and stand ethics.

We are certain that many of you will have specific questions that need an answer, perhaps regarding wi-fi or refreshments: therefore members of the Event team, PR Agency and ISSBA committee members will be on hand to give as much assistance and advice as possible, let us help to make your day relaxed and successful.

If you are exhibiting at Anglia Business Exhibition and haven't yet booked your place for this event, book now!