News from ISSBA
Tuesday, 11 February 2020 11:10

Anglia Business Exhibition Update - February 2020

The latest news on ABE2020.

Anglia Business Exhibition 2020 – make sure your business is there!ABE

Stands prices start at just £195+VAT

The 24th Anglia Business Exhibition is really starting to take shape with bookings and visitor registrations coming in fast.

Over the years, the exhibition has firmly established a prestigious position as the ‘must do’ event for all businesses across the East of England. Sponsors, exhibitors and visitors all benefit as we bring businesses together.

How can you really maximise your ABE investment?

We understand that organisations need to carefully manage their marketing budget so it is important for you to get a good return on every penny you spend. Here are a few tips on how you can do this:

Set objectives – think about what you want to achieve i.e. increase brand awareness, lead generation, grow your mailing list etc.

Utilise social media – share the event on your Facebook page, share some ‘teasers’ of what people can expect from you on the day, connect with other exhibitors etc. Create some real buzz and excitement leading up to the day itself.

Tell your clients you’ll be there – this is a fantastic opportunity to see lots of your clients face to face on one day!

Plan and prepare – make sure you have your stand planned out and that you have received any materials you need in plenty of time.

Invite engagement – people love sweets and free pens but how will you get people to really engage with you at your stand? Plan how you will encourage people to speak to you as the more good conversations you have with people, the better.

Follow ups – this is one of the most important things but is often overlooked. Always follow up on any contacts you made at the event and especially any leads that you picked up.

We have logos and email footers available for exhibitors and sponsors so if you haven’t received one, let us know. This is a great way of getting the message out there.

Keep an eye out for details of our free exhibitor briefing event in April as we will be sharing even more tips and some really useful information there.  

How Can You Be Involved?


Stands are selling fast but there is still time for you to book. With prices starting from just £195 + VAT, there is something to suit a variety of budgets.


We have a fantastic range of sponsor opportunities to choose from to really maximise your investment. Don’t forget, the sooner you sign up, the more exposure you’ll get!

Visit to book your stand now or download the 2020 brochure for details on our sponsorship packages

The ABE team will be actively promoting sponsors and exhibitors through our social media channels, which is a great way to amplify your reach and grow your social media following.

Contact us on if you would like any further information or to discuss sponsorship.