News from ISSBA
Monday, 02 March 2020 15:05

Planning for your Exhibition Stand for ABE 2020

Roger Barcham from BMS Imaging shares his tips on ‘Planning for your Exhibition Stand for ABE 2020’.

As ABE 2020 approaches, March is a great time to begin to evaluate what you want to do and how you want to project your company or product on the day. I know we all think that May 13th is ages BMS Imaging Feb 20away, but every year we are surprised at how quickly time goes by. Just look at Christmas, we all know it’s December 25th, but panic buying will be rife again.

Think ahead to what new products or services might be coming along or being updated that you might wish to showcase. Do not leave it until the last minute to get either photographs, information or designs for display graphics ready for the exhibition. With an early start, you will be more confident in the content of your promotional material because of the time you have allowed yourself to think about it.

Remind yourself of the size of your exhibition stand, then check that any current graphics and displays you have will fit. Also, that the graphics and display material are current and in good condition to present your company the best. After all, you have decided to invest your time and money into attending ABE 2020, so to make sure your display is in good working order at this time makes perfect sense and gives you plenty of time to make amendments.

When you have considered all the stand aspects, such as graphics and support media, take a moment to talk to any other staff members or co-workers who may be attending ABE 2020 either for you or with you. Have you adequately briefed them on any strategy or new products, will they be confident to discuss the aspects of the business you wish to promote? Why not just ask them a few questions regarding this, because we can sometimes be so close to our business that we forget what we do or do not know internally. 

Begin to consider your after show follow up strategy. You will need to contain any new contact information that prospective new clients are prepared to give you in a manner that is easily understood the next day: for instance, who the prospect is, what they do and which of your products or services they might be interested in. Carry out the follow up process quickly so as to be sure that the prospect has remembered why they spoke to you in the first place.

At ISSBA, we are happy to help at any time and if you would like any assistance, your enquiry can be forwarded to me via either or

Check your e mails or log in to for further information on our pre exhibition briefing, where we will continue to impart further information on marketing medias and demonstrate the shell scheme. Also some hints and tips for new and experienced exhibitors.

Written by Roger Barcham, BMS Imaging