There are two main objectives to an email campaign:
2. Get your recipient to click a link
A well placed, tasteful animated gif in your email marketing encourages a second look and increases your chances of your recipient clicking through to your website.
If the animation is too wild and wacky, it could make your recipient close your email quickly and remove it from their inbox. It is important to consider this when creating your campaign - so no bright red and blue flash, flash, flashing images.
The best use of an animated gif that I have seen (other than our own Christmas ecard of course) was a twinkling nose on a teddy from Build a Bear Workshop.
![]() |
"Just as I was about to close the email
|
Do bear in mind (no pun intended) that this will not work in all email clients so give thought to how your campaign will look if it is a static image. The Build a Bear email place a message on the image 'We Light Up!' that puts the message across just fine.
Read more blog posts like this on www.smartmessenger.co.uk
Never thought I would agree that using an animated gif was a good move, but in this instance I'd agree, it even caught my attention reading your blog post! I would suggest, however, that folk considered using SVG's instead of GIFs