Stand out from the crowd and make your emails move!

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Adding a little movement to your emails will draw your reader's attention

There are two main objectives to an email campaign:


1. Get your email opened

2. Get your recipient to click a link


A well placed, tasteful animated gif in your email marketing encourages a second look and increases your chances of your recipient clicking through to your website.



If the animation is too wild and wacky, it could make your recipient close your email quickly and remove it from their inbox. It is important to consider this when creating your campaign - so no bright red and blue flash, flash, flashing images.


The best use of an animated gif that I have seen (other than our own Christmas ecard of course) was a twinkling nose on a teddy from Build a Bear Workshop.


"Just as I was about to close the email 
I noticed it - what was that? 
It twinkled again - how sweet,
my daughter would love that!"





Do bear in mind (no pun intended) that this will not work in all email clients so give thought to how your campaign will look if it is a static image. The Build a Bear email place a message on the image 'We Light Up!' that puts the message across just fine.


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Holly has worked in the online marketing industry since 1998 and is currently a Director of Website Design & Email Marketing company 101Smart.


She is responsible for developing and delivering strategies for sales and business management as well as customer service and project management. Smart Messenger, 101’s email marketing facility was introduced in 2003 and is used by hundreds of businesses in Norfolk and across the UK. Holly has been advising and assisting businesses with the planning and implementation of their online marketing strategies for over fifteen years.


She is focussed, thinks quickly on her feet and her results speak for themselves. She understands how important it is to understand her customers and their business objectives and invests the time to get to know all the businesses she works with.



  • Ruth Cheesley
    Ruth Cheesley Wednesday, 07 January 2015

    Never thought I would agree that using an animated gif was a good move, but in this instance I'd agree, it even caught my attention reading your blog post! I would suggest, however, that folk considered using SVG's instead of GIFs :)

  • Holly Stibbon
    Holly Stibbon Thursday, 08 January 2015

    Hi Ruth, thanks for your comment. Good point about SVG's! I am with you there.

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