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What’s the first thing people say when they decide to start their own business? Whether they are starting up as a as an electrician, carpenter, hairdresser, independent financial adviser and dare I say it marketing expert, one of the first things they think about is branding – and by branding they mean logo, business cards, website, headed paper etc, etc.

Hold your horses! – or to mix a metaphor, don’t put the cart before the horse! Branding is so much more than just your logo. Branding is about the DNA of your business. It’s about the business culture, not a pretty design.

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Picture the scene .. you’ve spent ages agonising over your next killer product, you’ve built an awe-inspiring landing page and now you’re about to throw it out to the world with some tweets to drive traffic to the landing page and generate leads.

You send out 30 tweets over a couple of weeks, and you drive 10,000 visitors to the landing page.

Amazing job!

So, which tweet drove the most traffic? Where did the most conversions come from? Which message brought the highest proportion of ‘new visitors’ to the page? 

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Just recently there have been some significant changes to the way Google AdWords display their adverts, which may be having a significant impact on the traffic you receive from your campaigns.

In this article, I'll cover three important changes introduced by AdWords with some quick tips for you to check whether your campaigns need a bit of attention to ensure that they are bringing in the best return on investment.

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When was the last time you took some time to truly step back from the day to day running of your business and considered how the world around you has changed? The problem is that we are all so engrossed in what we are doing that we simply don’t have the time for such luxuries.

I don’t believe this sort of exercise is a luxury. I believe it’s an absolutely essential activity for any responsible business owner. The consequences of not doing so can be catastrophic as many very well known High Street names can attest.

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Adding a little movement to your emails will draw your reader's attention

There are two main objectives to an email campaign:

 

1. Get your email opened

2. Get your recipient to click a link

 

A well placed, tasteful animated gif in your email marketing encourages a second look and increases your chances of your recipient clicking through to your website.

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Posted by on in Members

 

Marketing is vital to any business and can be the difference between succeeding, surviving or failing.  Getting it right can make a huge difference to your profits but it can be a daunting area to many small businesses.

There are lots of definitions of marketing out there but in essence it is simply the process of understanding customer requirements and addressing them in order to satisfy your customers and make a profit.

Getting Started

If you are running any business, you should have a business plan – if not, that is the best place to start.  During the business planning process you will look in detail at your market place, products/services, customers etc. as well as future plans.  By this point you should have a full understanding of who your company is, what you do, who your target market is and why they will buy your product or service from you.

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