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Top 5 Tips to Limit the Risk of Being an Employer

 

Employment law is notoriously complex and uncertain with huge risks of tribunal action when things go wrong. Here are my top 5 tips to manage the risk of being an employer to allow you to move your business in the direction you want:

 

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How many times have you thought “I wish I could clone myself, then I could get <some task you don’t want to do> done at the same time as <this business critical task>”?

 

A common growing pain with small businesses is not having the resources or inclination to do certain tasks that are required of you because you’re too busy ‘in the business’.  Often this is a point where outsourcing is considered, and it can be incredibly helpful - or an absolute disaster.  Choosing to outsource should not be done through a fear of missing out because everybody else seems to be doing it - outsourcing should be driven by a clear business need.

 

Here are my top three tips if you are considering outsourcing as a way to enable you to grow your business.

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East Anglia’s fastest growing accountancy firm, Aston Shaw has continued its expansion strategy with the acquisition of well established Norwich based competitor, Roger Hopkins - as of Friday 1st May 2015.

 

The deal has been backed by Owner, Roger Hopkins who handpicked Aston Shaw to take over their clients in his retirement, stating that the firms “share the same ethos” and “commitment to increase client profits”. Roger Hopkins Chartered Accountants was established in 1980 and has grown to become one of Norwich’s most reputable small accountancy practices, with a portfolio of over 300 clients. The incorporation of Roger Hopkins will see the 6 existing staff members retained by Aston Shaw and the existing office will remain at 18 Princes Street, Norwich.

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It’s here! The Ipswich Half Marathon has opened its doors to 2015 entries. Sponsored by Larking Gowen, Ipswich Jaffa Running Club and Ipswich Borough Council, this race takes place on 20th September at 10am from the renowned Christchurch Park. In addition to the 13.1mile pursuit around Ipswich town centre, the event also offers a series of other activities - including a Business Challenge and Fun Run - to create an action-packed day for both beginners and elite runners alike.
Enter here! http://www.ipswichhalfmarathon.com/

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TV advertising and TV programme sponsorship go hand-in-hand as elements of an effective high-profile campaign, but they are very different animals. To understand both the potential and the restrictions of sponsorship from the outset is to make both deliver even better results.

 

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Video on Demand (VOD) has become an integral part of almost every household’s viewing experiences. The term has developed a number of meanings to different people. Watching a friend’s video on YouTube is a world away from watching the final of The X-Factor on a catch-up service via your iPad or Smart TV. They are both very different scenarios, yet they both rely on the same underlying process. The would-be viewer requests a video located on a remote server via a user interface on their device. On receiving the playback request the server queries basic information about where the viewer’s device is located, its specifications and whether the viewer has made any previous requests. The server then opens a stream and the video begins to play. 

 

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Imagine being able to insert a television commercial for your local business into a carefully selected group of Sky channels with specific appeal to your target demographic, without having to buy a traditional national campaign. Imagine being able to show a commercial for a special local offer to selected postcodes, age-brackets, or household incomes. How about only showing a commercial advertising dog food to homeowners who own a dog; or an insurance ad only to homeowners whose policy is due for renewal? Now imagine the cost-savings associated with such targeted advertising.

 

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I was privileged to be able to give a talk about the benefits of mediation at ISSBA’s first networking event of the year at the New Wolsey Theatre.

As the managing partner of Kerseys Solicitors and a qualified civil mediator, I have found the practice of mediation is five times more popular than it was five years ago.

Today around a quarter of clients avoid court trials to mediate instead.

Mediation is a way of resolving disputes without the need to go to court. It involves an independent third party, a mediator, who helps both sides come to an agreement.

It is an assisted, confidential negotiation, which enables people to find their own solution.

It can be much quicker and more cost-effective than going through the court. It can also help to maintain relationships.

I have 30 years' experience of solving Property, Commercial and Public Law disputes. But it was thanks to two ISSBA members coming forward as volunteers that I was able to demonstrate how mediation works.

Chris Watson and Roger Barcham acted out a dispute, while I showed how mediation would help resolve it.

Roger, from BMS Imaging Ltd, said: “I think this is a subject that should be expanded at a later date. Anthony gave a concise and understandable presentation.”

A complex land or commercial dispute could cost between £25,000 to 30,000 if it goes to trial, whereas mediation with legal representation can start from as little as £2,000.

Even if someone goes part way through the litigation process, which may put them in the best position before mediating, the total legal costs are still likely to be half that of going to trial.

People prefer it because it is also a confidential process, unlike a court hearing, and they do not have to air their dirty laundry in public.

I have mediated on a boundary dispute and landlord and tenant cases and find mediation allows people to have a final say in the outcome and protect their assets.

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Just booking my quiz team in - come on Jackamans - you've got some competition this year!

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Christmas is always a time of high consumption and I'm not just talking about mince pies and mulled wine. Businesses consume vast amounts of energy through heating and lighting through the winter months, and for many there's additional travel involved. This Christmas, it might be worth examining your environmental impact and identifying ways of trimming the fat. Why not make it your business New Year's resolution.

 

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Adding a little movement to your emails will draw your reader's attention

There are two main objectives to an email campaign:

 

1. Get your email opened

2. Get your recipient to click a link

 

A well placed, tasteful animated gif in your email marketing encourages a second look and increases your chances of your recipient clicking through to your website.

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Marketing is vital to any business and can be the difference between succeeding, surviving or failing.  Getting it right can make a huge difference to your profits but it can be a daunting area to many small businesses.

There are lots of definitions of marketing out there but in essence it is simply the process of understanding customer requirements and addressing them in order to satisfy your customers and make a profit.

Getting Started

If you are running any business, you should have a business plan – if not, that is the best place to start.  During the business planning process you will look in detail at your market place, products/services, customers etc. as well as future plans.  By this point you should have a full understanding of who your company is, what you do, who your target market is and why they will buy your product or service from you.

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As many will now be aware, Google advised that they would be adding a new ranking signal to their algorithms - they would begin to favour (if only a small amount) encrypted sites using https over those which weren't using encryption - creating a lot of phone calls to web developers around the world I have no doubt!  But how do you implemented the forcing of SSL on your site, and what should you be aware of if you do?  

This article explains how to properly redirect your site to the encrypted version - assuming you have an SSL certificate set up and correctly configured - using an .htaccess rewrite.  It assumes you are running an Apache server with mod_rewrite enabled - if you're not sure about any of this, just send the link to your web developer and let them implement it!

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I'm off to Rachel Sloane's workshop on Writing for Business. I know I have loads to say most of the time, however, I feel I should say it better, so looking forward to learning something.

Even if you employ copy writers or a PR company, quite right to, I feel it's good to know a bit on the subject.

Book your place from the ISSBA web site for the event at Shelley's at Suffolk College on 17th September.

Tagged in: Ipswich Top tips
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People often ask me as soon as I mention that we employ apprentices how I found the right person, and how we balance the time needed to train up a school-leaver with the benefits they bring to our business.  

I came to apprenticeships much by accident during the process of growing my business, but have learned some valuable lessons along the way.  Here are some of the points which I've found useful to bear in mind - both through my own experience and having learned from other businesses who employ apprentices.

 

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I'm actually finding that work is getting busier now. It's not getting vertical yet, but I'm beginning to feel more and more confident. I have to say it's been a while coming and I have felt the achievement over the last few years was staying in business, but my expectations are rising by the month. This is sure to put the kybosh on it tho'.

Not sure what it is, but clients are more interested in looking different than they are about the cost. It seems businesses are a bit more happy to pay for a good service than just getting cheapest option.

Anyhow, just wanted to share this and to see if others are finding the same thing.

Roger

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Each time I ask this question I receive the same reply I gave when I first heard it – “No, really?”

 

And my reply is always the same, “Yes there is and it makes so much sense”.

 

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I can't believe we began warning about this in April 2012 and now here we are romping towards April 2014 already!! In just three month's time, if you are still using any of the above products your system is seriously at risk.

Why? Because Windows XP will no longer be a supported product. Which means no support and more importantly no security patches or bug fixes. The really critical part here is no security patches which means that if someone discovers a way of hacking into your system, it will not be fixed so your system will always be at risk from further attacks. There is a bit of a silver lining from Microsoft here in that they will be providing anti-malware support until July 2015 but don't be fooled into thinking that's you in the clear as without the vital security patches your system can still be hacked.

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I have fond memories as a child going shopping with my parents - before the days of supermarkets we used to get most of our food from our local shop but once a week we made the journey to visit the delights of the greengrocers, butchers, fishmongers, and more in the small market town of Blandford Forum.

I can remember the first time I went to a supermarket - it was called Normans and while it was amazing to have everything in one place (and huge great big boxes of quavers crisps, which I remembered being particularly excited about!) it was pretty much the last time we ever went to any of the local shops for our regular food shopping.  Quite quickly more supermarkets started to spring up closer to home - Safeway, Co-op, and the big bad Tesco - and this is in a pretty rural part of Dorset!

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I've just come back from the New Anglia LEP's 'Next Generation Conference' at Wherstead Park. There was a good turnout (about 350 people) but once again, the question was asked, "Where were all the businesses?"

At the last NALEP conference I went to, I asked Andy Wood what he was doing to engage with smaller businesses and since then I have had a number of conversations with him. Frankly, I have a lot of sympathy for him. I know that this conference was well publicised. The content promised to be good and they more than delivered on their promises. There were some inspiring speakers and some very good exhibition stands offering loads of help for SME businesses, often with funding attached.

This time, I will not ask Andy what the LEP is doing to engage with SMEs. I'm asking SMEs, "What are you doing to engage with your Local Enterprise Partnership?" What do they have to do to attract you?

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